Meta Ads
Meta Ads
Variable Media
Enter
Overview
9
Brief
the 30-second story
Alerts
what needs attention now
Overview
spend · ROAS · trend
Campaigns
campaign → adset → ad
ROAS Compare
window-over-window
Pacing
budget vs spend
Reallocate
shift budget to winners
Compare
brands side by side
Digest
printable morning brief
Creative
8
Creative
live · perf · engage · compare
Gallery
all housed creative
Scripts
video synced to spoken script
Buckets
kill · wait · scale by CPA
Kill / Scale
CPA vs spend decisions
Learning Phase
signal gates · winners
Angle Map
voice vs spend
Fatigue
creative CTR decay
Variables
4
Demographics
age & gender
Platform
placement & device
Audience
ad-set segments
Geo
country & region
Insights
4
Pulse
book health week over week
Analysis
text · chart · table
Diagnose
why did a metric drop?
Trend
daily spend & ROAS
Admin
3
By Brand
side-by-side
Creative Archive
R2 mirror coverage
Data Model
warehouse schema